Presti's passion for bodybuilding stems from the influence superheroes have had on him since childhood: neo-mythological protagonists with imposing physiques, superhumans, thanks to their steely muscles, always manage to make a difference. Although not genetically advantaged, Andrea understands that the key to achieving his goal is discipline, a mixture of unwavering perseverance and dedication. NOVE25, which always rewards those who choose to never stop shining, made the key-shaped silver pendant necklace and a rope bracelet with a silver key for the athlete, on which is engraved the word DISCIPLINE, which then became the name to the jewelry. This is how the metaphor takes shape in the Brand's craft workshops and, around Andrea Presti's neck and wrist, becomes the symbol of a man who makes mentality his true superpower.