Manifesto

HEADQUARTER

WITH NOVE25 JEWELS, STRIKE THE SPARK OF ORIGINALITY AND LET YOUR STORY SHINE.

DON’T GIVE UP YOUR INDEPENDENCE. DON’T FOLLOW THE RULES. LEARN TO CREATE YOUR OWN INSTEAD.

ENHANCE YOUR DESIRE TO EXPRESS YOURSELF BY FLAUNTING WHO YOU ARE AT YOUR CORE. STAND OUT FROM THE CROWD WITH YOUR PERSONALITY AND ALWAYS STAY TRUE TO YOURSELF.

FREE YOURSELF FROM THE SHACKLES OF CONSTRAINTS. LET ONLY YOUR CHARACTER BE YOUR GUIDE. MAKE SPACE FOR YOUR NATURE.

Nove25 Sterling Silver Jewelry | Never Stop Shining

NEVER STOP SHINING
CHOOSE TO KEEP YOUR SPARK ALIGHT.

HISTORY

Nove25 was founded in Milan in 2005 by Roberto Dibenedetto, who nurtured a long-standing passion for jewellery, design, accessories and fashion.

The history of the brand is built on hard work and intuition, which emerged from the aspiration to create something utterly new and give free reign to creative drive and the need for self-expression.

It all began with one small store.

Customers were instantly drawn in by the modern, unconventional pieces of bold, original jewellery. Yet it was the possibility to create personalised jewellery that won them over.

That is what assured Nove25’s success.

Over the years, the boutique grew. New stores were opened and the brand became increasingly well-known.

A day with Roberto Dibenedetto CEO at Nove25

Nove25 became a real mode of communication that went beyond the mere object. Our creative team regularly collaborated, drawing on the ideas of tattoo artists, street artists, and musicians, and even our customers got involved – the epitome of this mode of communication.

Today, the key to Nove25’s success lies in going beyond the concept of jewellery and establishing itself as a 100% Made-in-Italy Creative Lab capable of taking ideas and personalities and giving them form.

Every Nove25 jewellery collection always starts with a desire
to convey something, a theme that is studied and reinterpreted
with an original vision.

The project comes to life with lines, sketches and drafts
in our Milan-based Creative Lab.
The idea instantly becomes a design.

The 3D modelling development is a fundamental and innovative process.

Artists digitally sculpt the jewellery and bring the instincts and desires of our designers and customers to life.

“THE JEWELLERY TAKES SHAPE AND FORM.”

Precision casting via the lost wax process creates the negative, silver is then cast into the plaster mould and shaped as desired. At this point, expert goldsmiths infuse their experience into the satin-finishing, cleaning and polishing stages to obtain the finished product.

Nove25 has revolutionised the jewellery industry with its personal and innovative edge, becoming an emblem for quality and the tradition it champions, going all in on Italian craftsmanship and representing the personality of its customers around the world.

DESIGNED AND CRAFTED WITH LOVE IN ITALY

The distinctive stamp of Italian flair is clear to see throughout every stage of the creative and production process. The quality of the jewellery always come first, as does its design, which is entrusted to selected designers and artists who collaborate in our Milan-based Creative Lab.

At Nove25, Italian craftsmanship is no longer a mere production feature, but a real point of pride that is synonymous with meticulous attention to detail.

3D artists and modellers transpose sketches into digitally sculpted three-dimensional models, which allow us to have a rendering of the jewel before it even takes shape.

“THE REVOLUTION OF NOVE25 ALSO LIES IN THE INNOVATIVE APPROACH OF ITS PRODUCTION PROCESS”

The research and design of our jewellery is a crucial production phase. The possibility of sculpting the design, changing it and customising it as needed, and then seeing it as a whole before it is passed on to our expert goldsmiths, speeds up processing times and makes the entire production chain more sustainable.

This is how technology goes hand-in-hand with our tradition of uniqueness and our desire to set ourselves apart.

YOU THINK
WE CREATE

MyNove25 is the first online 3D jewelry Configurator in the world.

Create unique silver rings, necklaces, bracelets and earrings, choosing among an infinity of customizations.

Our artisans inside Nove25 Laboratories will make for you the custom jewel and as soon as the silver processing activities of your jewelry are finished, you will receive it directly at home!

DESIGN YOUR JEWEL WITH US

Nove25 was the first brand to offer its customers the option of combining ideas and emotions in a fully customised piece of jewellery.

Our creative lab will support you throughout all stages of the process, from the design to choosing the precious metal with which the jewel of your dreams will be made.

Contact our LAB and tell us about your idea.

FRIENDS

Jewellery customisation also extends to our exclusive Capsule Collections that are made in collaboration with artists, brands, teams and prominent names from the cultural and sports scene.

NOVE25 INSPIRES THOSE WHO INSPIRE YOU.

Installation by Mirko Sata & Pauly Bonomelli

Nove25’s new headquarters, inaugurated in 2017, is located in the thriving Wagner area (Milan) in a 2-storey building from the early 1900s.

The first floor houses the creative and management offices. A golden staircase leads to the goldsmith’s workshop, the beating heart of Nove25, where custom projects and the prototypes of the new collections are made. A place that sees the goldsmithing art coexist sustainably with the most modern 3D technology.

All Nove25 stores reflect the brand’s values, focusing on a strong, elegant aesthetic, with meticulous attention to detail and a display that enhances the jewellery and the entire shopping experience.