Guè

SNOB W/ NOVE25 X GUÈ

Two Milanese realities, two totally Made In Italy creative laboratories, united by an unconventional approach to design and their core business - eyewear for Snob Milano and jewelry for NOVE25 - translate ideas and personality into matter. From this encounter comes a real collection of five models, enriched by precious silver inserts. A synergy of strong impact and personality that combines a precious metal with a democratic product such as eyewear. Each piece, strictly produced by Sordelli in Venegono Inferiore, Varese - is available in four different colors enriched with ZEISS Sunlens certified lenses.

CUSTOM ROBI MODEL X GUÈ

In June 2023, the SNOB X NOVE25 capsule was launched at the Le Lunetier store in Milan. The event was attended by prominent personalities close to our brand, among them rapper Guè, who has been a friend of NOVE25 for years and the protagonist of several collaborations, most recently the one for his album GVESVS (2021). A customized pair of glasses was made for the singer: a total black "Roby" model, a unique piece with gold-dotted inserts and plates.
The classic color and precious details best represent the rapper's cheeky and over-the-top style, always ready to twist patterns and invent new ones, in pure NOVE25 style.